{"id":3670,"date":"2026-04-07T12:32:03","date_gmt":"2026-04-07T07:02:03","guid":{"rendered":"https:\/\/xpertslegal.com\/blog\/?p=3670"},"modified":"2026-04-07T12:32:03","modified_gmt":"2026-04-07T07:02:03","slug":"bombay-high-court-protects-century-21-and-cancels-c21-trademark-registrations-considering-it-to-be-misleading","status":"publish","type":"post","link":"https:\/\/xpertslegal.com\/blog\/bombay-high-court-protects-century-21-and-cancels-c21-trademark-registrations-considering-it-to-be-misleading\/","title":{"rendered":"Bombay High Court Protects \u201cCentury 21\u201d and Cancels \u201cC21\u201d Trademark Registrations Considering it to be Misleading"},"content":{"rendered":"<h1><b>Century 21 Real Estates LLC<\/b> <b>\u2026Petitioner\u00a0 <\/b><b>Vs.\u00a0 <\/b><b>Century 21 Town Planners Pvt. Ld. &amp; Anr.<\/b> <b>\u2026Respondent<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Commercial Misc. Petition Nos. 36, 824, 834 &amp; 857 of 2022,\u00a0 <\/span><span style=\"font-weight: 400;\">with\u00a0 <\/span><span style=\"font-weight: 400;\">IA No. 2136\/2022 (in CMP 36\/2022) and IA No. 2132\/2022 (in CMP 857\/2022)\u00a0 <\/span><span style=\"font-weight: 400;\">(SJB, Arif S. Doctor,\u00a0 J.)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Overview\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The matter<\/span> <span style=\"font-weight: 400;\">came before the Bombay High Court as a dispute concerning trademark rights over the marks \u201cCENTURY 21\u201d and \u201cC21.\u201d The petitioner, Century 21 Real Estate LLC, is a well-known company which operates through various franchise offices, providing real estate services across several countries. It approached the court asking for removal of trademark registration by the respondent for \u201cC21\u201d device mark.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was argued by the petitioner that it had been using their mark for several decades and had secured trademark registration in different parts of the world, including India. As per the petitioner, the mark \u201cC21\u201d is understood as a short form of \u201cCENTURY 21.\u201d Therefore, the respondent\u2019s adoption of the mark for similar real estate services can create serious confusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The court had to determine whether the respondent had adopted the mark with clear intentions or whether the mark was obtained with the intent of using the petitioner\u2019s reputation and goodwill.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Facts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The petitioner began its operations in 1971 and expanded its business in several countries through a franchise-based model. Over the time, it built a strong presence, with thousands of franchise offices, operating in various territories. The company obtained the trademark registration for \u201cCENTURY 21\u201d in the United States from 1977 onwards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In India, the petitioner obtain the trademark registration in March 1989 and in January 2006, it got registered under the domain name \u201ccentury21.co.in.\u201d The petitioner began establishing a presence in India through sub-franchise agreements with the local partners, such as DGS Realtors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The respondent company, Century 21 Town Planners Pvt. Ltd., got incorporated in India in December 2006. Later in 2010, it applied for and obtained four trademark registrations for \u201cC21\u201d device marks as to the real estate services. It was claimed by the respondents that it had been using the mark since April 2007.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The court examined the evidence and observed that the respondents documents only showed use of the mark from 2010. While the petitioner produced extensive evidence, such as trademark registration, domain name records, brand recognition studies showing the international reputation, and franchise agreements.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Legal Issues<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the petitioner had established prior rights in the marks \u201cCENTURY 21\u201d and \u201cC21\u201d by using it earlier through registration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the respondent\u2019s adoption of the mark honest, or was made with the intention to use the petitioners brand name and goodwill.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the similarity of the marks and the similar nature of the services were likely to confuse the consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the petitioners global reputation had extended to India and deserved legal protection.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>Decision<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Bombay High Court observed that the respondent failed to give any proper reasoning for adoption of the mark \u201cC21 \u201c and including \u201cCentury 21\u201d in its company name. Since both the parties operated in the same sector, the court concluded that the similarity was intentional. The ruling was made in the favour of the petitioner, mentioning that the petitioner had prior rights based on the trademark registration, domain name ownership, franchisee activities in India, and the online presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The court also concluded that websites and domain names today can be considered as trademark use. As it was proved that the respondent had been using the mark from 2010, its claim as to prior use of the mark from 2007 was rejected, and all four trademark registrations as to \u201cC21\u201d were directed to be removed.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Century 21 Real Estates LLC \u2026Petitioner\u00a0 Vs.\u00a0 Century 21 Town Planners Pvt. Ld. &amp; Anr. \u2026Respondent Commercial Misc. Petition Nos. 36, 824, 834 &amp; 857 of 2022,\u00a0 with\u00a0 IA No. 2136\/2022 (in CMP 36\/2022) and IA No. 2132\/2022 (in CMP 857\/2022)\u00a0 (SJB, Arif S. Doctor,\u00a0 J.) &nbsp; Overview\u00a0 The matter came before the Bombay High [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-judgement"],"_links":{"self":[{"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/posts\/3670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/comments?post=3670"}],"version-history":[{"count":1,"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/posts\/3670\/revisions"}],"predecessor-version":[{"id":3673,"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/posts\/3670\/revisions\/3673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/media\/3672"}],"wp:attachment":[{"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/media?parent=3670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/categories?post=3670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xpertslegal.com\/blog\/wp-json\/wp\/v2\/tags?post=3670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}